Frequestly asked questions about Alfresco Advertising

Q: Who is Alfresco Advertising?
Q: What’s unique about Alfresco Advertising?
Q: What is Alfresco’s philosophy?
Q: What is Alfresco’s mantra?
Q: What does Alfresco’s publishing division publish?
Q: What services does Alfresco’s training division offer?
Q: What services do Alfresco’s market research division offer?
Q: What services does Alfresco’s creative agency have to offer?

Who is Alfresco Advertising?
Alfresco Advertising is the Cayman Islands’ fastest growing, most innovative marketing, publishing and training group. We are the publishers of Ecay and our team is full of energy and we are passionate about everything we do.

At Alfresco we never forget that YOU the client are THE most important part of our business and we’re dedicated to getting your business the best possible results. With our four distinct divisions, (training and research, publishing, creative advertising and innovative outdoor media) we are fully equipped to assist your business with a multi-faceted marketing/training approach.

We’d love to hear more about your business and discuss how Alfresco’s unique approach can help give your business the competitive edge.

What’s unique about Alfresco Advertising?
The unique Alfresco difference is that we actually take the time to listen to your needs and goals so that we can truly understand what it is that you are setting out to achieve. Often we take it a step further and undertake market research to determine what your target market really wants and needs. Then using this invaluable data, our highly talented creative team develops innovative, cost effective solutions to help you meet your goals.

What is Alfresco’s philosophy?
Our philosophy is simple. - ‘We always put 100% effort into every project we undertake – we’re highly professional, honest and fair in all our business dealings and we strive to give back to the community wherever we can.’

This company philosophy has enabled us to attract some of Cayman’s best talent, and our collective years of experience in this market, has enabled us to develop great working relationships with Cayman’s top business professionals. These strong business partnerships have been built through hard work, trust, creativity and professionalism.

What is Alfresco’s Mantra?
Far greater it is to dare mighty things,
even though sometime checkered by failure,
than it is to rank with those poor souls who neither enjoy much,
nor suffer much,
because they live in that grey twilight that knows not victory nor defeat!
- Theodore Roosevelt

What does Alfresco’s publishing division publish?
Alfresco Advertising is the publisher of Ecay, Cayman’s first printed business web directory. Ecay was specifically developed to save you time and allow you instant access to everything you need to know about the Cayman Islands. No more frustration or wasted hours trawling through search engines. Ecay’s printed directory is a free, glossy, annual publication that is packed with loads of really useful information on Cayman, and is the most complete single source of Cayman websites to be found anywhere.

Along with the printed directory we have launched Cayman’s only search engine, www.ecayonline.com which links the user directly to every major website in the Cayman Islands. This gateway to Cayman’s tax free haven includes information on the offshore financial services industry, diving, hotels, duty free shopping and tourism related sites. At ecayonline.com you will also find information on real estate & development, recruitment and relocation, government & immigration, news, weather and all business sites which showcase Cayman’s products and services in each and every industry sector. This single source provides you with everything you need to know about living, working, visiting or investing in the Cayman Islands. Check it out now!

What services does Alfresco’s training division offer?
Over the last decade, the most successful and progressive companies of the world have realized that effective training is the key to long-term productivity.

In the spring of 2004 the Alfresco management team launched a training division to drastically improve service levels island wide. We introduced tailor made customer service training programs in Cayman for the first time, under the brand name “The Edge”.

We have affiliated with an expert British training company and are pleased that we are the only Caymanian Company that can boast an infusion of international expertise, with courses delivered by locals who understand the idiosyncrasies of our culturally diverse work force. Programs are bespoke and developed to suit your company’s particular needs.

Our trainers are highly experienced and full of energy and enthusiasm. They have an innate ability to get the best out of every delegate, making it a fun, interesting and life changing experience for each participant.

Another advantage of working with Alfresco is that we have a year round on-island presence which allows our clients to have continuity in their training, and keeps the motivation and training momentum going long term.

What services do Alfresco’s market research division offer?
Do you know what your customers think, want or desire? Everyday, companies spend money on advertising and marketing without really knowing if it will touch the hearts and minds of their target audience. Businesses launch new products without truly understanding what makes their customers tick.

Many companies believe that the customer service they offer is fine, but what do their customers really think? Imagine the advantage you would have over your competitors if you had current and accurate feedback on how your customer or target audience really feels about your company’s products and services. You would be able to give potential and existing customers exactly what they really want, and tailor make services to meet their needs. You would not only retain market share but grow your business for optimal profits.

If your business can develop products or improve services to meet and exceed client expectations, then you are ahead of the game. Get the competitive edge through market intelligence. Our team of experienced and qualified researchers can assist you with both qualitative and quantitative research including:

• Focus groups
• Face-to-face interviews
• Mail questionnaires
• Email questionnaires

Let us show you how.

What services does Alfresco’s creative agency have to offer?
If you want to push your brand, or market your products or services in a unique and clever way that will maximize results, then let Alfresco’s innovative and creative team help you reach that next level. Our creative team specializes in thinking outside of the ordinary, and each idea is specifically developed to make your business stand out from the crowd.

Services include:

• Innovative and creative advertising and marketing ideas
• Brand development and awareness
• Graphic design
• Development of guerilla marketing strategies
• PR
• Photography
• Web site design and development

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