Baker Tilly International rebrands
Published: 3 Dec 2018
Baker Tilly International has launched a new logo, visual identity and purpose – ‘Now for tomorrow’-as part of a rebrand of the Top Ten network.
The new brand has gone live with 70 of Baker Tilly’s firms, with the remaining eligible firms due to take the brand by the end of January 2019.
According to the network, the new brand reflects its desire to create a more unified representation across its global network. Ben Lloyd, Baker Tilly International’s COO said: "Our decision to make this change now is because over the last two decades the Baker Tilly network has continued to grow and evolve and this needs to be reflected in our branding. A consistent brand position makes it easier for people to appreciate who we are, what we do, and how we operate across markets,"
Ted Verkade, CEO of the network, said: “Beyond our expertise and proven capability to serve global clients, we want the Baker Tilly brand to be synonymous with our commitment to building great relationships and having great conversations to ensure great futures. This is what sets us apart. We make decisions now, to shape a successful tomorrow for our clients, our people, our profession and our communities. From today, Now, for tomorrow will serve as both our purpose and our tagline, becoming central to our brand and at the forefront of our communications.
“Growth is at the heart of our business. Our new symbol is inspired by organic growth patterns found in nature. It signifies our capacity to be agile and adaptable to the unique needs of our clients. The wordmark is in all lowercase letters to represent our personal and approachable nature. The removal of the space between Baker and Tilly signifies our cohesive network.”
Reflecting the increasing importance of the Chinese market to the accounting profession, a global launch event will take place in Beijing on 7 December.
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Baker Tilly (Cayman) Ltd. is a leading firm of Chartered Accountants and Business Advisors in the Cayman Islands. We provide companies domiciled in the Cayman Islands, in particular Cayman Islands Mutual Funds registered with the Cayman Island Monetary Authority, with general audit and tax services.
Baker Tilly (Cayman) Ltd. is an independent member of Baker Tilly International, a membership organization made up of independently owned and operated regional accounting firms, existing to provide its members’ clients with worldwide expertise in accounting, auditing, management consulting, taxation, and other related professional services.
Baker Tilly International is the world’s 8th largest accountancy and business advisory network by combined fee income of its independent members. It is represented by 150 firms in 120 countries with combined fee income of US$3.07bn and more than 25,000 people worldwide.